Playtika completes acquisition of SuperPlay

Anchal Verma November 22, 2024

SiGMA news

Playtika completes acquisition of SuperPlay

Mobile gaming giant Playtika has finalised its acquisition of Dice Dreams developer SuperPlay in a deal worth up to $1.95 billion. The acquisition strengthens Playtika’s position in the competitive mobile gaming market, adding successful titles and promising projects to its portfolio. The deal includes an upfront payment of $700 million, with the remaining $1.25 billion contingent on SuperPlay achieving specific financial targets over the next three years.

Expanding Playtika’s gaming empire

SuperPlay brings with it a robust line-up of games. Dice Dreams, the studio’s debut title, has already established itself as one of the top five grossing casual games on Google Play and a leader in the App Store’s board games category. The game has generated an impressive $517.5 million in revenue, according to a report.

The developer’s second major hit, Domino Dreams, has also performed strongly. It ranks among the top 10 grossing puzzle games on Google Play and 11th in the App Store’s board games category, earning $59.7 million across platforms to date.

In addition to these successes, SuperPlay has two more games under development, which Playtika hopes will become significant growth drivers for the company.

Strategic benefits of the acquisition

The acquisition of SuperPlay aligns with Playtika’s strategic goals. The deal not only enhances Playtika’s game library but also provides access to SuperPlay’s talented development team.

“Acquiring SuperPlay is a strategic decision that underscores Playtika’s leadership in the mobile gaming industry,” said Playtika CFO Craig Abrahams. “SuperPlay diversifies our portfolio with proven titles, strengthens our competitive edge in an ever-evolving market, and drives value for our shareholders.”

Playtika aims to capitalise on SuperPlay’s innovative approach to casual gaming, which has already resulted in significant success with Dice Dreams.

Looking Ahead

Playtika is optimistic about the long-term potential of this acquisition. With proven titles already generating significant revenue and two unreleased games in the pipeline, the company expects this partnership to drive meaningful growth.